Contextual Advertising Misses The Mark

Advertising that uses an algorithm to determine what is relevant to the content can have it’s interesting side-effects. Take these three screenshots I have collected over the past couple of months for example.

Who would want a dying cat ringtone?
Who would want a dying cat ringtone anyway? Plus how did Google know that Puck was lying down playing dead?

Note: The election happened on November 4th, 3 months earlier.
Note: The election happened on November 4th, nearly 3 months earlier.

Download Mozilla Firefox 2 even though Firefox 3 was released.
A post about the release of Firefox 3 seems like a good place to advertise Firefox 2.

One Response to “ Contextual Advertising Misses The Mark ”

  1. poor puck!

    Reply

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