3D TVs? Not For Me

Koreans watching 3D TV

South Korea is poised to launch a broadcast network in full HD 3D. Lots of TV manufacturers are touting 2010 as the year of 3D. I think this effort will fall flat on it’s face just like it did in the 50’s and again in the late 70’s. While there continue to be innovations eliminating the need for funky red and blue glasses, the added value of 3D is slim to none.

I saw the Disney film UP at the theater in 3D. The glasses were fine and the movie was enjoyable. I was in awe at the beginning of the film with the increased depth. The movie was playing the 3D effect up with characters that lunge towards the camera to jolt the audience. But near the end of the film I noticed the 3D less and less. After the initial wow factor, 3D was more of a gimmick rather than an aide to the telling of the story. This shouldn’t be a surprise as the same part of the brain that processes 2D images, also handles 3D images.

The technology behind 3D video still needs to improve to become as seamless as human vision before we’ll see a big pickup in the consumer electronic industry.