Revision3 Not Immune From Bad Economy

Internet video may be in the midst of a boom, but the Tech-TV haven Revision3 canceled 3 (how ironic) shows and laid off several well-known production staff today. If you were a fan of the shows PixelPerfect, popSiren, or Internet Superstar you’ll be disappointed to hear the shows have been canned, or more appropriate for the Internet medium, 404’d. Apparently the shows don’t fit in the long-term plan for Revision3 (grow a large audience and make a gazillion dollars.)

Revision3 Cancels Shows

Part of the staffers let go today are producers/talent Jay Speiden, Sarah Lane, and Martin Sargent, and Diggnation cameraman Glenn “Hippie” McElhose who is now freelancing for Revision3. Even though Glenn makes an appearance in nearly every episode, I figured Diggnation would be excluded from cuts due to the popularity/revenue of the show and the low cost of production. After all, how hard could it be to film two guys on a couch who frequently plug sponsors for 45 minutes every week?

I’m sad to hear that Martin is getting the boot. His show Web Drifter was a personal favorite of mine. Seeing the wacky, kooky individuals behind some of the strangest sites on the net always brought a smile to my face on my morning commute. They were supposed to start the series up this fall but it appears that won’t be happening anymore. I wonder what they will do with any unreleased episodes they’re sitting on. I’m interested to see what Martin and Jay will be doing next.

Martin Seargent and Sarah Lane Bricked By Revision3

So while Internet video may be gaining large audiences, they sure aren’t getting enough advertisers to join them. Most of the ads I’ve seen on the shows I watch are for GoDaddy.com and Audible. I’m guessing the core audience for Revision3 shows is a techie crowd. If Revision3 wants to succeed they’ll need to move more into the mainstream and/or support shows that cost a lot less to make. They are starting to do this with their Revision3 Beta program which has many shows taking cue from the couch-centric Diggnation. Maybe they should adopt a donation model like NPR or the TWiT network. Leo Laporte seems to be doing ok for himself.

Behind The Scenes Of Revision3’s Website

The people behind Revision3.com’s new look took a step into the limelight for the latest episode of the Revision3 Gazette.

Stephanie Chu, Mark Rebec and Ron Richards are the dedicated web team at Revision3 who have been laboring for months to bring the new Revision3.com to life and took some time out of their busy schedules to share with the Revision3 audience the answers to many burning questions.

They didn’t answer any of my burning questions as the three sat in front of a greenscreen with the new website scrolling in the background. If you agree with me that the new look is bland you will probably think the same thing about the 3-person team explaining the going-ons behind the browser.

Bland Revisions For Revision3.com

New Revision3.com Design

Kevin Rose’s Internet video startup, Revision3.com, unveiled its new look today. The homepage has been simplified providing an immediate focus with a large feature box that rotates through different site promotions. Each show now has it’s own section which is easily accessible from the “Shows” drop down menu along the top of every page. Streaming video flash players on each episode page have been bumped up to 555×337 which really draws viewers in. Each show has a plethora of different subscription formats which are only a tab away from the recent episode list. The overall restructuring is a welcome improvement, but unfortunately it came at the expense of visual design.

The new color scheme is drab and bland with a “corporate” feeling that first comes to mind. I suppose this is to appeal to advertisers that Revision3 is trying to attract to buy ad inventory but it feels like something from early 2000. The old design (pictured below) felt slick and cutting edge just like the network itself. But the worst offender of this new look is the typography. For one, it is a light gray (hex code #666666) and could stand to be darker (like #333333) for increased contrast and thus increased readability. The line-height is also not set leaving lines scrunched together making it harder to read. In short, the new design is missing the final polish which used to set it apart from other media websites on the net.

Old Revision3.com Design

Daniel Burka has been the lead designer on most of Kevin Rose’s web projects but it looks like he didn’t have a hand in the new Revision3.com. He must be too busy working on Digg and Pownce, two sites I really admire from a design perspective. Luckily I have no reason to visit the Revision3 site on a regular basis except to subscribe to new shows. I hope they take a second look at things and update the style to match the new functionality.