Banner ads have been around on the web for ages but Tailgate wants to spruce these ancient advertisements. Utilizing AJAX, a user can purchase a product right inside the banner ad without clicking through to another site or leaving the page they are currently on. Take a look for yourself.
Tailgate benefits all parties involved…
- The customer gets what they want right away with little hassle.
- Advertisers make buying impulse items easier.
- The publisher retains their visitor while still profiting from the advertisement.
I think the publisher really benefits the most here because they can earn more money via this affiliate behavior which is more valuable than a simple click through. I hope there is still a good chunk of the web population that is not immune to banner ads since they easily can become invisible to repeat visitors.
There are also possibilities for security concerns as there is no way to ensure the credit card information entered is sent over a secure connection or if the company on the other end is even legitimate.
It is still nice to see some innovation in a space that has been dead to me for quite some time.